Experience Design
Voyage Booking Flow
Reimagined a clunky booking flow with research-led UX and interactive prototypes that lifted conversions.
Conversions up 30%
Experience Design2023
- Client
- Voyage Travel Co.
- Industry
- Travel
- Timeline
- 7 weeks
- Year
- 2023
- Built with
- Figma · Prototyping · User Research
The project, step by step
How it came together
01
The challenge
What Voyage Travel Co. needed
Voyage was losing customers in a confusing, multi-step booking flow - people abandoned it before completing a booking.
02
Our approach
How we solved it
We researched where people dropped off, prototyped a simpler journey and validated it with real users before build - lifting completed bookings by 30%.
03
What we delivered
Everything, shipped
- ✓Drop-off research
- ✓Simplified booking journey
- ✓Interactive prototypes
- ✓Validated with real users
04
The results
The outcome
+30%Conversions
SimplerJourney
ValidatedWith users
“Redesigning the flow paid for itself in weeks - bookings jumped 30%.”
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